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Manager of Marketing and Communications (North Austin)

Ad id: 1502134989640026 |  Views: 22  
 
Price: Contact Us
Date listed: 1 year ago
AUSTIN LYRIC OPERAEMPLOYMENT OPPORTUNITYJob Title: Manager of Marketing and CommunicationsAvailable: ImmediatelyReports to: General DirectorClassification: Full-TimeThe Manager of Marketing and Communications is responsible for implementing the marketing and communications functions for the organization. This includes initiatives that are production-specific, season-specific, subscription-related, and/or those that are tied to the organization's branding. The Manager reports directly to the General Director, and takes strategic direction from select outside marketing consultants, while interfacing with graphic designers that are identified by the organization to work on select projects. Responsibilities:• Implements all production-specific and season-specific tactical marketing efforts, including the booking, placement and delivery of all print, radio, television, outdoor and digital advertising, etc., under direction of the marketing consultant• Interfaces with the marketing consultant to manage all subscription-related marketing efforts, in coordination with graphic designer, printer, and mail house• Implements digital marketing efforts with the guidance of the marketing consultant, including e-newsletters, e-blasts, social media, and the ALO-website• Communicates with the Long Center on all ALO-related telemarketing, box office and group sales projects and issues • Provides marketing support as it relates to outreach and educational initiatives, working in partnership with other areas in the organization• Provides accurate and timely on-going ticket sales data for senior staff and board• Tracks marketing and communication-related expenses• Executes external communications, including press releases, to enhance ALO's image, visibility and ticket sales• Works in partnership with the marketing consultant, Development and the Box Office to ensure the best use of all available seats within the house regarding revenue potentialRequired Skills:• Has a thorough understanding of the basics of effective marketing• Understands media buying, social media, and the digital space• Has the ability to identify opportunities that are most likely to deliver solid results• Is able to negotiate multiple projects effectively and reprioritize as needed• Has the ability to evaluate the marketplace and market-related changes• Is able to produce compelling and effective creative• Possesses excellent writing skills, including the ability to craft solid "marketing language"• Monitors expenses and understands ROI• Can effectively manage related personnel (i.e., group sales, telemarketers, volunteers)• Is able to identify opportunities that link press/communications, development, and marketing• Is proactive, goal-focused, and has a high sense of accountabilityOther Requirements:• 3 to 5 years of direct marketing experience (arts-related positions are a plus)• College degree• Ability to work some evenings and weekendsTo Apply: Please send resume with cover letter Location: North Austin Compensation: Based on experience This is at a non-profit organization.Principals only. Recruiters, please don't contact this job poster.Please, no phone calls about this job!Please do not contact job poster about other services, products or commercial interests.  
 
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